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Mr Rental increased mobile transactions 138% with new mobile website
Mr Rental
With a demographic of heavy mobile users, Mr Rental, the home appliance rental center for Australia and New Zealand needed a snappy mobile presence that was easy-to-use, could represent its 70+ products adequately and could provide ecommerce capabilities for immediate purchasing.
After weighing options such as mobile website versus mobile app, Sitefinity partner, Spinutech, decided to move forward with Telerik Sitefinity because of its open architecture, usability and adoptability for content contributors, and its ecommerce engine.
Within the first two months of the Mr Rental mobile site going live, the company recorded:
• Mobile conversion rate up 108%
• Mobile transactions up 138%
• Revenue increases of 89% from mobile devices
